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With new competition from the Kia Soul and the Honda Cube, Scion wanted to remind consumers that, even with a redesign, the xB was the original polarizing, boxy car. Some people love it, some hate it. Instead of running away from this, we chose to own it.

 

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xB Hell Yes/Hell No

xB Hot/Not

xB Fugly

xB polarization extras

 

 

 

 

 

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Below: Road Block

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Collectibles Bring Record Prices In Auction

By PETER PARKER
Published: May 25, 2007

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"Collaboratively deploy open-source markets via worldwide imperatives."

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Compellingly embrace interdependent content through functional value. Quickly aggregate cross-media deliverables for installed base systems. Completely network innovative vortals for backend best practices. Empower real-time e-services through front-end e-tailers. Proactively reconceptualize out-of-the-box partnerships for bricks-and-clicks experiences. Phosfluorescently cultivate value-added relationships whereas timely total linkage. Some papers seek to criminalize the welslinger's actions, particularly our crosstown rivals.

 

Some reactions to the campaign here.

 

 

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